News, Tips & Thoughts on Social Media & Digital Marketing

Email Marketing 101

According to optinmonster.com, 61% of consumers prefer to be contacted by brands through email and 59% of respondents say marketing emails influence their purchase decisions. In a nutshell, email marketing is the fastest way to increase sales. So it’s a good idea to start thinking about focusing some of your efforts on building an email list. Read on to find out what simple steps you can take to get starting your email list today.

Repurpose your content with Purpose

The opportunities are endless when it comes to repurposing content across your social media platforms. Clever and purposeful use of your content is the key to maintaining consistency online. A blog can turn into a post, a pin, a podcast, a newsletter or email etc. It’ll you save time and is easy to do. Read on to find out how. 


How to nail your customer avatars

With businesses having to pivot again to deal with lockdown 3.0, it may be time to reassess who your target customer is. Customer avatars can be tricky to get your head around, but it doesn’t need to be that way. Natasha Reynolds, founder of Knead Digital takes you through the steps of how to get started mapping out who your customer is and what their needs are.

10 reasons to hire me as your Social Media Manager!

Want to keep up with the competition? Then get serious about your socials. Advances in social media such as in app purchasing are making it easier for people to buy and socialise online at the same time. Not to mention the fact that you can’t afford not to know what they are saying about you online. Here are 10 reasons to hire me as your Social Media Manager!