Email Marketing 101

An email marketing list is key to growing a business. The marketinginsidergroup.com states that email marketing has the highest ROI out of all B2B marketing strategies. Hardly surprising when 92% of online adults use email. Read on to find out what simple steps you can take to get starting your email list today.

According to optinmonster.com, 61% of consumers prefer to be contacted by brands through email and 59% of respondents say marketing emails influence their purchase decisions. In a nutshell, email marketing is the fastest way to increase sales. So it’s a good idea to start thinking about focusing some of your efforts on building an email list. Don’t worry if there is only one person on your list to start with. That’s how they all start!

So what do you do if you don’t have a newsletter? How do you get started building that email list? Two things to remember above all is are: keep things simple and be consistent. Ideally, your new customer contact point (the newsletter/email!) will be weekly.

How do you get customers or potential customers to join your email list? Well, you put content out weekly or even daily via your other touch pints. That could be a blog, video or social media. You need them to firstly build an awareness of you that grows that know, like and trust factor. The more they know and like you, the greater their trust in you will be. This is turn will drive them to join your mailing and potentially become customers.

It is helpful to have a lead magnet when you are asking people to sign up to your list. What’s a lead magnet? I hear you ask. Essentially, it is a simple and value packed freebie. Something so great or useful that people can’t resist signing up to get it. You could have easy to digest cheat sheets (no cheating actually involved!), a webinar or it could be a free mini course or a 5 day challenge. Personally, this one gets me every time! The info you give has to be clear and leave the audience wanting to know more about your products and services. Above all it needs to resonate and serve the needs of your audience.

Be clear with what call to action you want customers to take when they find you: ‘sign up here’, ‘download now’, ‘subscribe to get your discount code’. Any of those sound familiar?! Trust me, there are hundreds more! Whatever you choose make sure it aligns with your business goals and the action you need people to take to realise those goals.

As mentioned, social media is one of the best ways to get people to know about your freebies. Fill in the contact form to find out how I can craft content and manage your socials to get your emailing marketing list on the way today!

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